About us

In 2023, we embarked on a mission to democratize access to accredited healthcare content in developing countries. Engaging with international content providers, we advocated for a shift in business models—suggesting the sale of modules instead of subscriptions, making education more accessible.

While encountering challenges such as high production costs and accreditation concerns among providers, we realized an opportunity. We decided to venture into content production ourselves. This strategic move enabled us to reduce costs and align with international accreditation standards. Our goal is to demonstrate the viability of selling per module.

 

ACCRECENT

ACCRECENT wants to be a gravitational centre that attracts knowledge, following the physics of international accreditation and ensuring universal access to this knowledge for healthcare professionals and students. We want to foster a well-informed and skilled healthcare community.

Emma Van Hoecke

"Doing good is just not good enough. It needs to be done better."

Emma is a consultant psychiatrist with over 25 years of clinical experience in five different countries across 3 continents. She was trained at NIMHANS hospital, Bangalore, in 1999 and has lived in India since 2012. She practices psychiatry in the Netherlands. She learned to appreciate accredited CME in the Netherlands and noticed a gap in this provision in India. She dedicated most of her free time in the past 10 years to the development of CMEPEDIA and ACCRECENT. She funded these projects with the profit of her private practice.

 

Ruman Mustak

"What is now proved was once only imagined"

Ruman Mustak, with over 7 years of experience in educational technology and healthcare, feels perfectly at home with CMEPEDIA and ACCRECENT—organisations driven by a social vision. A proud list-maker and planner, she thrives on streamlining processes while fostering a supportive and motivated team environment. She is dedicated to creating an impact in healthcare education while ensuring the journey is as rewarding as the destination.

   

Sudhir Vadodariya

"Building software is not just about code. It’s about crafting experiences, solving problems, and driving innovation."

Sudhir is a passionate software developer with a knack for turning complex problems into simple, efficient solutions. Known for his attention to detail and continuous drive for learning, he consistently delivers innovative and reliable solutions. The opportunity to contribute to healthcare is not just a career choice for him; it is a commitment to using his skills for the greater good. Every line of code he writes, every feature he builds, and every problem he solves has the potential to improve outcomes and create healthier communities.


Ram Prakash

"The only way to create impactful solutions is to be passionate about the process."

Ram Prakash is a skilled software developer who blends technical expertise with a passion for innovation. Known for solving complex challenges and streamlining workflows, he thrives in fostering collaboration to drive impactful projects. With a strong commitment to creating meaningful solutions, Ram is particularly focused on leveraging technology to make a difference in fields such as education, healthcare, and beyond. His work is driven by a desire to empower and inspire through technology.

   

ACCRECENT seeks to reduce financial barriers to learning by providing healthcare professionals with free or affordable continuing medical education activities based on adult learning principles that are fit for purpose to suit local needs and context. These activities are high-quality, unbiased, evidence-based, up-to-date, learner-driven, and produced in various formats focusing on refreshing essential knowledge, advances in medicine, medical technology, biomedical research, and changes in the healthcare environment. Our activities provide education and advocacy to support safe, equitable and effective patient care. 

Our services extend to healthcare professionals, healthcare professionals in-training and other related healthcare professionals, including nurses, physician assistants, dentists, pharmacists, social workers, community healthcare workers, and others.

The program provides activities designed to promote healthcare professional performance, competency and optimal patient outcomes and services to the public and professional activities.

 

1. Purpose

ACCRECENT aims to reduce financial barriers to learning by providing healthcare professionals with free or affordable continuing medical education activities. The design of these activities aims to refresh essential knowledge and concentrate on advances in medicine, technology, research, and changes in the healthcare environment.

 

2.  Vision:

ACCRECENT provides high-quality, unbiased, evidence-based, and learner-driven education and advocacy in support of safe, equitable, and effective patient care. We meticulously analyse the behaviour of adult learners, ensuring our educational initiatives are finely attuned to their needs and preferences. Our dedication to being data-driven empowers us to provide unparalleled support in pursuing optimal healthcare outcomes.

 

3. Content areas

The comprehensive content provided to our target audience in developing nations covers a broad spectrum of primary and specialised healthcare topics. These include conventional areas within patient care, basic science, clinical healthcare, public health, and contemporary themes like enhancing quality, prioritising patient-centric approaches, fostering leadership, and promoting innovation. These aspects are aligned with key professional competencies such as:

  1. Patient care

  2. Knowledge

  3. Practice-based learning and improvement

  4. Ethics and professionalism

  5. Systems-based medicine

  6. Interpersonal and communication skills

 

4. Target audience:

Our focus is catering to healthcare professionals in developing countries needing licensing, such as physicians, nurses, dentists, and those in training. Our services also extend to healthcare professionals who do not currently need licensing and laypersons.

 

5. Types of activities:

ACCRECENT offers a variety of formats for continuing medical education activities, such as webinars and internet enduring materials. 

 

6. Expected result: 

Expected outcomes encompass enhancing healthcare professional performance, competency and optimal patient outcomes. Assessment of results or learning outcomes occurs immediately after the courses conclude, involving post-assessment tests and feedback from participant evaluations. These evaluations inquire about the relevance of the course content to their professional scope, commitment to implementing changes, and strategies aimed at integrating the content into clinical practices to enhance patient outcomes. Learners' indications regarding their weekly patient caseload enable forecasting the potential positive impacts of practice modifications on patients.

We intend to conduct a follow-up refresher course in a micro-learning format, scheduled 3-6 months after the initial course. Insights from these sessions enable us to gauge the shifts in knowledge assimilation, perceptions, proficiencies, and behavioural changes/clinical methodologies in line with the session's content and learning objectives. 

Additionally, this data aids in identifying impediments to implementation, contributing to the continuous enhancement of the quality of our Continuing Education Program.

ACCRECENT is an impact-driven social venture that strives to produce internationally accredited healthcare education at a low cost. We aim to improve the visibility of authors in developing countries as they are not required to pay to distribute content via our platform, www.cmepedia.com, but will be paid instead.

ACCRECENT is an in-house content provider of CMEPEDIA. Our primary revenue stream is generated by the subscriptions of Indian healthcare professionals who want to re-license paperless. The content production cost is covered by unrestricted grants, our CME funds or paid content. 

ACCRECENT is a social venture, a sustainable enterprise or a fair trade corporation. Combining business and fair trade is the best way to generate a positive impact. We are committed to harnessing the power of business for social good. Our business model allows us to have the most significant impact and be a major player in the future of education in healthcare for developing countries.

Our Next Chapter

Transforming Continuing Medical Education(CME) in developing countries

As we continue to build ACCRECENT and CMEPEDIA, our next chapter focuses on moving from fragmented, access-limited education systems toward a more structured, equitable, and scalable model of continuing medical education.

ACCRECENT serves as our content development arm, while CMEPEDIA functions as our course distribution and webinar hosting platform, together forming an integrated ecosystem for delivering high-quality, accredited education.

This transformation is guided by a clear strategic direction improving educational quality, expanding access, aligning with regulatory systems, and building a sustainable ecosystem for authors, institutions, and healthcare professionals.

ACCRECENT

1. Publishing & author compensation

We are building a fair and sustainable model for academic contribution by introducing structured compensation for authors and institutions. This includes flexible models such as hour-based payments or revenue sharing, along with a transition from voluntary to paid peer review to ensure accountability and maintain quality. Our goal is to recognise and fairly compensate the effort involved in producing high-quality educational content.

2. Knowledge access & content development

We aim to expand the depth and accessibility of medical knowledge.

  • Increasing the readership and application of clinical guidelines.

  • We recycle content and ask authors to allow content to be adapted to the needs of different countries.

  • Introducing structured collaboration systems for transparency and efficiency

This ensures that content remains relevant for HCPs practising in different countries at a low cost.

CMEPEDIA

1. Educational quality & content standards

We are transitioning from fragmented and variable learning formats toward structured, evidence-based education.

  • From quiz-based or live webinar-only formats to asynchronous, text-based accredited modules, supported by recorded sessions

  • From limited or informal referencing to content with structured citations

  • From institution-specific content to cross-institutional collaboration and national redistribution

  • From personality-driven teaching models to independent, conflict-free faculty

Our aim is to ensure that every learning experience is credible, accessible, and aligned with international standards.

2. Funding & topic coverage

We are redefining how CME is funded and what topics are prioritised.

  • Moving from predominantly commercial funding to unrestricted educational grants and transparent paid models

  • Expanding beyond commercially driven topics to include public health priorities and underserved areas

  • Collaborating with government bodies and mission-aligned partners to ensure broader relevant coverage

This approach allows us to maintain independence while addressing real-world healthcare needs.

 

3. Regulatory alignment & relicensing reform (India)

A key focus is simplifying and digitising the relicensing process across India.

  • Aligning with requirements across State Medical Councils through standardised endorsement processes

  • Automating fee collection and transfer (license, certification, CME funds)

  • Transitioning from paper-based systems to fully digital relicensing

  • Replacing in-person submissions with digital certification workflows

  • Introducing transparent and capped pricing, with sponsorship support for low-resource professionals

This not only reduces administrative burden but also saves valuable clinical time and supports environmental sustainability.

Our 5-year vision

We are working towards a system where continuing medical education is:

  • Accredited and evidence-based, with strong quality assurance

  • Digitally aligned with regulatory systems, simplifying relicensing

  • Financially sustainable, through a balanced model of fees, sponsorships, and grants

  • Equitable, ensuring access for healthcare professionals across resource settings

  • Collaborative, enabling national and international knowledge sharing without duplication 



“Learn as if you were to live forever.” - Mahatma Gandhi